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Product Digitalization for New Marketing Era
The World of 3D-Modeling Is Expanding At A Revolutionary rate
It’s now time for the digital twin era to shine in the building & interior industry
Evolution of 3D equipment such as 3D scanners
In today’s world, you can now document an interior space using 3D Scanners and the LiDAR scan app from your iPhone. The camera lens not only shoots the space, but also surveys every nook and cranny for us to appraise later.
At this point, there’s no doubt that the hardware will continue to evolve and improvements will be made to upgrade the accuracy of the survey over time.
However, for now, the data generated by these 3D scanning surveys can easily help us create software-based models and an entire CAD database based on them. Once the designer is able to create a basic model of the site, the client is able to visualize the interior in a more accurate manner, thus leading to improved results and lesser chances of visual miscommunication.
The Building Industry Is In The Age Of 3D CAD
The construction industry is studiously moving away from 2D CAD and rapidly supporting 3D CAD. A software called BIM (Building Information Modeling) based on 3D is becoming the industry standard.
Being designed with BIM means that there is always a 3D model of the 2D plan you’re working on. BIM also comes with high-performance 3D simulation capabilities, but since it’s a very expensive software for construction professionals, there is a natural need to use BIM data in other applications as well. Therefore, the function to convert BIM data has been developed and various services have appeared.
There is no doubt that this trend will continue to accelerate and more and more architectural projects will become 3D models with the help of various softwares that implement or convert the BIM technology.
From CG Still Images To Applications
There is no doubt that the CG perspective industry has produced the most 3D models of furniture so far.
In the world of CG perspective, 3D models are articluated with a powerful computer that is dedicated to rendering a high-definition and highly realistic CG that is indistinguishable from live-action images.
However, because the output was limited to still images, in most cases, when the production of CG perspective was completed, the 3D model that was made with so much time and effort was no longer useful.
Nonetheless, recently, a new form of output has emerged in which a 3D model can move within the software. The R.Design app is one of them.
Such softwares can be utilized and operated in a number of ways. You could run them on your PC or use VR goggles. You might even be able to operate them with your smartphone. Thanks to recent technological innovations, the visual quality of apps have improved significantly, and the realism has also been a tailwind – basically ensuring that there’s a notable increase in profits and revenue. In hindsight, it also ensures that more and more of such applications are being developed.
Also, with the rise of Metaverse, various apps for activities in digital space have been developed, and among them, 3D models are used to express all objects. Considering all of this, the future of such softwares seems brighter than ever.
Utilization In Digital Marketing
Digital marketing has essentially revolutionized the way that we present a product to the public. It’s all about managing content and taking regular photos for web catalogs and Instagram.
However, taking a photo in a studio is always a day’s work, and correction using Photoshop is also time-consuming, elaborate work. Above all, you have to have the real thing, and that can be quite a painstaking task. One would have to rent a truck to carry the sofa or bed used for shooting to the studio, make sure that it’s styled and assembled properly, and that it doesn’t get damaged during the entire process.
Under such circumstances, an increasing number of companies are making effective use of 3D models partially or fully. This not only reduces the overall time and budget, but also decreases the amount of labor and care required to present the finished product.
The Necessity Of Linking & Rationalizing Product Databases
With 3D support, the work volume of the back end will continue to grow.
In many cases, each brand company operates a different product database for each department. They include:
- Manufacturing
- Order processing
- EC site
- Support for ads such as Google Merchant
In each of these business processes, the elements that make up a product are slightly different. Therefore, it seems that the people in charge of each department prepare different product databases for each purpose and sometimes make full use of Excel to carry out enormous business processing.
What Would Happen If We Started Operating The 3D Simulator In Such A Situation?
For example, suppose you want to instantly price the results of a 3D simulation.
There are various variations for each 3D component, and it is necessary to set an individual price for each of them. Just imagine: even if just the fabric is reviewed and the price is revised every year, that alone would be a huge amount of work.
While the following items may not exist in the product database that is currently in operation by each brand, one can foresee a future where linking all these elements would become an important theme:
- Mesh (3D Shaped Data)
- Material Applied For Each “Material Slot”
Before the Metaverse era has arrived in earnest, it seems that it is necessary to consider building such a product database to prepare ourselves for imminent change.
Product Digitalization Supported By R.Design
Product Digitalization is one of the main benefits of using the R.Design software. This basically entails that we support the introduction of various unique 3D models from different brands within the app.
This is important and quite revolutionary because it allows for better brand integration, inspires a sense of ownership with clients, and showcases a long-term perspective with an eye on the future. Most importantly, no other 3D software does something like that.
In contrast, R.Design has been specially mapped out to prepare data related to a 3D while building a system that efficiently processes a huge amount of information related to that particular 3D – all of that, while staying in conjunction with each company’s database.
The 3 Approches of R.Design
Approach 1 – App Open Principal
The Copyright of the 3D Model Is Maintained by Each Brand
So…what exactly does the future hold for 3D softwares? Well, with the early stages of Metaverse in full advent, one can assume that these softwares have quite a bright future ahead of them.
Not only will these 3D models be used in various future-oriented applications like VR & AR, but chances are that people living remotely will communicate with each other in photorealistic expressions that they produce as well.
The R.Design app is just one such application.
Metaverse entails the opening of stores in the digital space. Over time, various services will be provided there and software engineers will develop new functions. Collaborations will be carried out on an unprecedented scale. All of that and more – with 3D models! Just think of the possibilities!
Already, the evolution of this hardware is remarkable, and the sky’s the limit when it comes to predicting what kind of novel applications will appear in the future.
Brands believe that they should create 3D models with specifications that can be used in various applications that will appear in the future, and maintain their copyrights.
The R.Design product database can also be accessed using various APIs, so linking it with the brand’s own database or using it in other applications is definitely a worthwhile investment.
Approach 2 – Preparing For Next-Generation Applications
The Importance of Balancing the Data Size & Quality of 3D models
In the field of 3D model production, there have been the following categories in the past:
| モデル区分 | 用途 |
|---|---|
| High Polygonモデル | 高精細で写実性の高いCGパースで利用。パワフルな専用サーバーで使う。 |
| Low Polygonモデル | 一般ユーザーがゲームやWEBでサクサク動かせるよう、データ量を軽くする。 |
* Polygonとは？
Until 2021, the R.Design app also created Low Polygon models in addition to the high-precision High Polygon models for each item. However, due to major technological innovations in 2021, the traditional High Polygon / Low Polygon division has become meaningless.
Unreal Engine 5 has adopted Nanite technology, and even with a high-precision High Polygon model, the operability in the app is not impaired. With this in mind, we can now stop making Low Polygon models and focus on making high-precision High Polygon models.
But on the other hand, if we increase the number of Polygons too much, the file size will become too large, which is not a good thing at all. In an environment where an unspecified number of users download and use it, there is a disadvantage that the download time might become too long. Therefore, it is very important to have a perfect balance between the number of Polygons and the file size.
Up until now, most 3D models have been produced for the purpose of outputting photorealistic still images for architectural and interior perspectives. This has bubbled down to the software only being used to calculate the lighting outcomes of the space with a powerful computer that renders the end results.
The downside? This has put the prospect of considering the download time of the user or the operability of such software in a game on the back burner. Even if you create an ultra-High Polygon 3D model, it would not be able to operate in next-generation software applications. You’ll have to rcereate the entire thing with an appropriate amount of data that can be read by this new app.
Conversely, companies that have used 3D web simulators ahead of other companies in the last 10 years should have invested in the Low Polygon model. In order to move it smoothly on the WEB, it was necessary for the amount of angular data to be light. However, this Low Polygon model clearly shows the subordination of expressiveness in high-quality applications that will appear in the future.
3D modeling is an investment for future business. We recommend that you create it from the beginning in a highly versatile form as much as possible.
Approach 3 – Linkage With Various Softwares
Supports Various File Formats
In order to make full use of the 3D model for various purposes, it is necessary to prepare it in a way that can be operated by each software.
For example, in order to use it in architectural design, it is necessary to support a file format that supports BIM and other file formats for CAD.
If the marketer wants to process it with Illustrator, he needs an AI file.
It is necessary to manage the 3D model data in a predetermined file format after determining in what fields the 3D model will be used.
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FAQ
Product Digitalizationの導入についてコンサルティングを受けることは出来ますか？
是非、ご相談下さい。
Product Digitalizationとは、単なる３Dモデル制作に留まりません。社内システムの変更が必要になることや、マーケティング部門だけでなく、製造部門の関与が必要になるケースもあります。まずは、現状の業務の流れを整理するところから、ヒアリングさせて頂きたいと存じます。
